Hot Topic: The Met Gala

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Today is Monday May 1st, aka the day of the Met Gala. The Met Gala, The Met Ball, or sometimes just referred to as The Met, is an annual fundraising gala held for the benefit of the Metropolitan Museum of Art's Costume Institute in New York City. Amongst the fashion world, the Met Gala is referred to as fashion's biggest night out. Celebrities invited by Anna Wintour walk the iconic carpet, wearing the theme of the ball. The Gala’s entry fee and ticket prices are notoriously expensive, with ticket prices going up to $35,000, and a table can cost as much as $275,000. Anna Wintour and her team reserve the right to approve attendees based on their relevance and contribution to the fashion industry. However the Gala is more than just an event, it also teaches us important business lessons such as marketing for brands. While brands themselves don’t walk the carpet, they can partner with celebrities for exposure. One of the most famous examples of this is Kim Kardashian wearing Thierry Mugeler at the 2019 Met. Mugeler, who hasn’t designed a collection of his own since 2003, came out of retirement to design the latex beaded gown for her, and the process took a reported eight months to execute. This partnership brought Thierry back into the limelight of the fashion industry. While this was quite a large and influential example of powerful marketing, it shows how partnership with influential people can help boost relevance, and customers.